Leadership

Meet the Founder

Lokesh Kumar Yadav

Founder, F4 Finserv

With over 11 years of rich experience in the financial sector, we bring deep industry expertise, practical insights, and a client-first approach to every financial journey.

Our professional experience spans reputed institutions such as ICICI Bank, Axis Bank, and ICICI Prudential AMC, along with extensive exposure to the education, financial advisory, and telecom sectors.

This diverse background empowers us to offer unbiased, personalized, and result-oriented financial guidance designed to help clients achieve both their short-term financial needs and long-term wealth creation goals with confidence and clarity.

Lokesh Kumar Yadav

11+

Years of Experience

Mrs. C.B. Yadav
Operations & Customer Support

Mrs. C.B. Yadav

Head, Customer Support & Operations

Mrs. C.B. Yadav serves as the Operations & Customer Support Head at F4 Finserv. She is dedicated to ensuring transparency, operational efficiency, and regulatory compliance in mutual fund distribution services.

She manages daily operations, ensures smooth client servicing, maintains documentation accuracy, and oversees compliance with SEBI, AMFI, and other regulatory guidelines. Her responsibilities include investor onboarding, transaction processing, KYC compliance, audit coordination, and maintaining effective operational relationships with AMCs and RTAs.

Mrs. Yadav gives the highest priority to accuracy, discipline, and integrity in her work. She believes that strong compliance and well-structured operations form the foundation of investor trust and long-term business success.

Her professional approach, accountability, and commitment to service excellence play a vital role in providing clients with a safe, simple, and reliable investment experience. F4 Finserv aims to deliver trustworthy, transparent, and long-term financial solutions to investors.

Credentials

Qualifications & Expertise

AMFI Registered Mutual Fund Distributor (ARN Holder)
Certified Financial Planner (CFP) — In Progress
IRDAI Licensed Insurance Advisor
11+ Years of Cross-Sector Financial Experience
Expertise in Mutual Funds, Insurance, Fixed Income & Goal Planning
Trained at ICICI Bank, Axis Bank & ICICI Prudential AMC

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